FAQ: Selling on Facebook and Instagram Shops

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FAQ: Selling on Facebook and Instagram Shops

How can selling on Facebook and Instagram shops benefit my art sales?

Selling through Facebook, Instagram, and TikTok shops allows you to leverage the massive audience on these platforms, increasing your visibility and helping potential customers discover and buy your artwork directly. By tagging your products in posts, stories, and reels, you create seamless shopping experiences for your audience, driving more sales and engagement.

Which countries allow checkout directly from Facebook and Instagram without redirecting to a website?

As of April 24, 2024, in-app checkout on Facebook and Instagram is available exclusively for businesses in the United States. Customers in the U.S. can complete their purchases directly within the app without being redirected to an external website.

For businesses operating outside the U.S., including countries like Australia, Canada, France, Germany, India, the UK, and others, the checkout process requires redirecting customers to the business's website to finalize their purchases.

Note: Availability and features are subject to change. For the latest updates, refer to Facebook and Instagram's official resources or support centers.


In which countries are Facebook and Instagram Shops available?

Facebook and Instagram Shops are available in numerous countries worldwide, including:

Facebook and Instagram Shops are available in the United States, Canada, United Kingdom, Australia, Germany, France, Italy, Spain, Brazil, Mexico, India, Japan, South Korea, Thailand, Indonesia, New Zealand, Sweden, Netherlands, Turkey, South Africa, Hong Kong, Malaysia, and Singapore.

Facebook and Instagram Shops are continually expanding to new countries. For the most accurate and up-to-date information, visit the official Facebook Business Help Center or Instagram's shop setup guides.


How do I tag my products on Facebook and Instagram?
You can create engaging posts, reels, and stories on your Facebook and Instagram accounts and tag your products directly from our integrated shops. This allows your followers to view your artwork and purchase it with ease. To tag your products on Facebook and Instagram, follow these steps:

On Facebook:

  1. Prepare Your Post: Navigate to your Facebook Page and create a new post by uploading a photo or video that features your product.
  2. Tag the Product: After adding your media, click on the "Tag Products" icon.
  3. Select the Product: Click on the area of the photo where your product appears, then search for and select the product from your catalog.
  4. Publish: Once you've tagged the product, complete your post with any additional text or hashtags, and then click "Share" to publish.

On Instagram:

  1. Switch to a Business Account: Ensure your Instagram account is set up as a business profile and is connected to a Facebook catalog.
  2. Create a New Post: Tap the "+" icon to add a new photo or video that showcases your product.
  3. Add Caption and Filters: Edit your post as desired by adding filters and writing a caption.
  4. Tag Products: Before sharing, tap "Tag Products."
  5. Select the Product: Tap on the area of the photo where the product is located, search for the product in your catalog, and select it.
  6. Share the Post: After tagging, tap "Done," then "Share" to publish your post.

By following these steps, you can effectively tag your products, making it easier for your audience to discover and purchase directly from your social media posts. For more detailed instructions, refer to Instagram Help Center


Can customers purchase directly from social media platforms?

Yes! In the United States, customers can check out directly on Facebook and Instagram without leaving the platform. For other countries, customers are seamlessly redirected to our platform to complete their purchase, ensuring a smooth and convenient buying experience.


Will selling on these platforms increase my reach?
Absolutely! Facebook, Instagram have billions of active users worldwide. By tagging your products, you expand your reach beyond your current followers, potentially connecting with new customers who are interested in discovering and purchasing unique artwork.


How can I boost engagement with my audience?
By showcasing your art in engaging formats like reels, stories, and posts, you can captivate your audience and encourage them to interact with your work. Consistently sharing high-quality, engaging content will help you turn casual viewers into loyal buyers.


What makes selling through these social media platforms different from selling on a website?
Social media platforms offer a direct, in-app shopping experience, making it easier for customers to buy your art without leaving the platform. The integration with our platform allows you to manage your artwork, sales, and interactions seamlessly in one place.


How can I learn more about setting up these features?
To learn more about how to set up and use these social media selling features, click the "Learn More" button below. We’ll guide you step-by-step on how to integrate your art and start selling on Facebook, Instagram, and TikTok!


Is there any cost involved in using Facebook, Instagram, or TikTok shops?

Selling through these platforms is free, but keep in mind that there may be transaction fees from the payment processors and platform-specific charges for ads or promotions you run. Be sure to check the specifics of each platform’s policies.


How do I manage my orders from these platforms?

Once a sale is made through any of these platforms, the order will be processed just like any other on our platform. We’ll handle production, packaging, shipping, and customer service, ensuring a smooth experience for both you and your customers.


Can I sell on multiple social media platforms at the same time?
Yes! You can sell your art across multiple platforms like Facebook, Instagram, and TikTok, maximizing your exposure and sales opportunities. Each platform offers unique ways to showcase your art to different audiences.

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